I'd recievced a package from Johnson

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SELECTING A TARGET MARKET: DEMOGRAPH ICS AND POWER

What Is A Market?

Market is a place where buyers and sellers meet, goods or services are offered for sale, and transfer of ownership occurs. It is a People with needs to satisfy, money to spend, and willingness to spend.The demand made by a certain group of potential buyers for a product or service.

SELECTING TARGET MARKET

Target market is a group of costumers at whom the organization specifically intends to aim its marketing effort.

1. Should be compatible with the organization’s goal and image.

2. Is to match the marketing opportunity with the company’s resources.

3. Should consciously seek markets that will generate a sufficient sales volume at a low enough cost.

4. Should seek a market wherein the number of competitors and their size are minimal.

TARGET MARKET STRATEGY

1. Market Aggregation- A total mass market. A production oriented strategy.

2. Market Segmentation-Smaller, homogeneous market segments. In market segmentation, the total heterogeneous market for a product is divided into several segments, each of which tends in the homogeneous is in all significant aspects. A costumer oriented philosophy.

a. Single Segmentation-involves in selecting as the target market one homogeneous group from within the total market. One marketing mix is then developed to reach this single segment.

b. Multiple segmentation-two or more different groups of potential costumers are identified as target market segments. Then the separate marketing mix is developed to reach each segment. Normally results in a greater sales volume.

3 Components of Market factors to Analyze

1. Studied by analyzing the geographic distribution and demographic composition of the population.

2. Analyzed through the distribution of costumer income and expenditure patterns.

3. Management must study their buying behavior.

Measuring the selected Markets

Market Potential-a company make quantitative estimates of the volume size of the market for the sellers product or service. Sales Potential-The sellers estimate its share of the total market.

A sales forecast is the foundation of all budgeting and short –term operational planning in all company departments-marketing, production and finance.

Benefits of Market Segmentation

1. Management can do a better marketing job and make more efficient use of marketing resources.

2. A small firm with limited resources might compete very effectively in one or two market segments

3. A company can design product that really match the market demands.

CONDITIONS FOR EFFECTIVE SEGMENTS

1. The basis for segmenting- the characteristics used to categorize costumer must be measurable and the data must be accessible.

2. The market segment itself should be accessible through existing marketing institution.

3. Each segment should be large enough to be profitable.

BASES FOR MARKET SEGMENTATION

Ultimate consumers- buy and/or use products or services for their personal or HH use.

Industrial Users-are business, industrial, or institutional organizations that buy products or services to use in their own businesses or to make other products.

BASES FOR SEGMENTING CONSUMER MARKETS

*People with wants, we can segment markets on demographic bases such as:

a. Regional population distribution

b. Urban-suburban-rural population

c. Age

d. Sex

e. Family life cycle stage

f. Others: race, religion, nationality, education, occupation

*with money to spend, segmentation can also be based on the distribution of disposal income.

*and the willingness to spend it. Via consumer buying behavior, where the prime determinants are:

1. Sociological factor such as:

a. cultural groups

b. Large social classes

c. small groups, including the family

2. Psychological (psychographic) factors such as:

a. Personality

b. Attitudes

c. Product benefits desired

The Personnel Programs

Personnel – Employees of an organization.

- Human Resources division of an organization.

1. Orientation

Is designed to welcome and equip each new member with information that will enhance their ability to perform assigned duties and responsibilities, and to ensure their success in the workplace. It is also provides each new member the opportunity to get an overview of the concept of the organization and its commitment to the principle.

The overall programs includes in the following areas:

· Orientation to Payroll and Benefits.

· Orientation to assigned Division, Department, Unit, and Job.

· Overview of the organization’s mission, services, policies and procedures, programs, performance review, professional development opportunities and plans.

2. Evaluation

Is systematic determination of merit, worth, and significance of something or someone using criteria against a set of standards. Evaluation often is used to characterized and appraise subjects of interest in a wide range of human enterprises, including the arts, criminal justice, foundations and no-profit organizations, government, health care, and other human services.
3. Training
refers to the acquisition of knowledge, skills, and competencies. This activity is both focused upon, and evaluated against, the job that an individual currently holds

4. Development

This activity focuses upon the activities that the organization employing the individual, or that the individual is part of, may partake in the future, and is almost impossible to evaluate.

5. Awards

It is something given to a person or a group of people to recognize excellence in a certain field; a certificate of excellence. Awards are often signified by trophies, titles, certificates, commemorative plaques, medals, badges, pins, or ribbons. An award may carry a monetary prize given to the recipient.

6. Performance Management

It can focus on performance of the organization, a department, processes, to build a product or service, employees, etc.

7. Performance Review and Development

Performance review involves a formal discussion about an employee’s development and performance. The review is a planning process. It involves setting a plan of action for the next period and reviewing what has been achieved in the last period.

The factors discussed can include work conduct, key performance indicators, work plans, roles and responsibilities, position descriptions, training/learning, and financial and non-financial compensation.

Most do it at least annually, although quarterly and six monthly reviews are also common. Many will have a mini-review in between the formal annual review.

Often it is a two-way process, between a reviewer and reviewee. Most reviews would be reviewed by at least one level of higher management. Some systems use multiple 'raters', particularly 360 degree systems where managers, subordinates, colleagues and co-workers provide input to the review process.

8. Diversity Training

It is for the purpose of increasing participants' cultural awareness, knowledge, and skills, which is based on the assumption that the training will benefit an organization by protecting against civil rights violations, increasing the inclusion of different identity groups, and promoting better teamwork.

Featured Question

Is Sadness Is Important? Why?



-------Write you're answer in the comment section......

Life Is Continuous

Even we died, there's another one grown to continue the journey of life.


Ang Buhay Ay Patuloy

Kahit mamatay man tayo, mayroong sisibol upang ipagpatuloy nito.

Brand New Lie

I felt My life started with you
My happiness felt on you
I have my whole trust that
you will be forever true

I didn't expect there are
things happened
My heart fooled and broken
Despite on that, I have no regret on everything
even in a bit I can't explain how you did to me that thing

Now your brand new lie have come
It coming from the deep just like where you came from
I can't imagine that the truth are like this
I force my will to stop from this unreal happiness

God made us equal
Our heart is not a dual
And now you say you feel the hurt too
I tell that felt it times two

I am not numb
And I don't want to make you prank
All the things that I don't want
Is your band new lie will grow

Best

Influenza A (H1N1) virus VS. SARS

Severe Acute Respiratory Syndrome (SARS; pronounced /sɑrz/, sarz) is a respiratory disease in humans which is caused by the SARS coronavirus (SARS-CoV).^[1] There has been one near pandemic to date, between the months of November 2002 and July 2003, with 8,096 known infected cases and 774 deaths (a case-fatality rate of 9.6%) worldwide being listed in the World Health Organization's (WHO) 21 April 2004 concluding report.^[2] Within a matter of weeks in early 2003, SARS spread from the Guangdong province of China to rapidly infect individuals in some 37 countries around the world.^[3]

Mortality by age group as of 8 May 2003 is below 1 percent for people aged 24 or younger, 6 percent for those 25 to 44, 15 percent in those 45 to 64 and more than 50 percent for those over 65.^[4] For comparison, the case fatality rate for influenza is usually around 0.6 percent (primarily among the elderly) but can rise as high as 33 percent in locally severe epidemics of new strains. The mortality rate of the primary viral pneumonia form is about 70 percent.

As of May 2006, the spread of SARS has been fully contained thanks to the efforts of the WHO, with the last infected human case seen in June 2003 (disregarding a laboratory induced infection case in 2004). However, SARS is not claimed to have been eradicated (unlike smallpox), as it may still be present in its natural host reservoirs (animal populations) and may potentially return into the human population in the future.

Influenza A virus subtype H1N1, also known as A(H1N1), is a subtype of influenzavirus A and the most common cause of influenza (flu) in humans. Some strains of H1N1 are endemic in humans, including the strain(s) responsible for the 1918 flu pandemic which killed 50–100 million people worldwide. Less virulent H1N1 strains still exist in the wild today, worldwide, causing a small fraction of all influenza-like illness and a large fraction of all seasonal influenza. H1N1 strains caused roughly half of all flu infections in 2006.^[1] Other strains of H1N1 are endemic in pigs and in birds.

Influenza A virus strains are categorized according to two proteins found on the surface of the virus: hemagglutinin (H) and neuraminidase (N). All influenza A viruses contain hemagglutinin and neuraminidase, but the structure of these proteins differs from strain to strain due to rapid genetic mutation in the viral genome.

Influenza A virus strains are assigned an H number and an N number based on which forms of these two proteins the strain contains. There are 16 H and 9 N subtypes known in birds, but only H 1, 2 and 3, and N 1 and 2 are commonly found in humans.

Balance Sheet

This is a financial statement which shows the financial position of an enterprise as of a particular or
specific date. This measures and evaluate in terms of the enterprise ' liquidity, solvency, financial structure and capacity for adaption. Liquidity is the ability of the enterprise to meet currently maturing for obligations. Solvency is the availability of cash over the longer term to meet maturing obligations. Financial Structure is the source of financing for the assets of the enterprise. It indicates how much is borrowed capital and how much is equity capital.Capacity for Adaptation is the financial flexibility of the enterprise to use its available cash for unexpected requirements and investment opportunities.

A balance Sheet shows the assets, Liabilities and Owner's Equity. This answers the following questions:
a.) How much is the business owns? (Referring to the assets)
b.)How much the business ows?( Referring to the liabilities)
c.) How much is the business net worth? (Referring to the Owner's equity)
The claims of both owner and creditors over the total assets of the business are called "equities".
The period covered in the Balance Sheet is worded " As of...."
A balance sheet is of two (2) forms, namely:
1.)Account form- this is form of balance sheet that is patterned after the Accounting Equation A=L+OE wherein the assets are shown at the left side while Liabilities and Owner's Equity at he right side. This is referred to as the " Balance Sheet in a horizontal order" and is used when there are plenty of accounts involved.
2.)Report form- in this form of a balance sheet, the assets are shown first and followed by Liabilities and Owner's Equity in a "vertical Order" and is used when there are a few accounts involved.

Philippine Accounting Standards (PAS) No.1 does not prescribe the format of the balance Sheet. Assets can be presented showing current liabilities can be presented before non-current liabilities or vice-versa and then the equity.

What are Financial Statement?

The accounting data that were gathered and stored in the books of accounts when transformed into a report form, these become "financial statements". Financial statements, therefore, are the "end products" of the accounting process. It provides information about the financial position, performance and cash flows of an enterprise which is vital in making a second economic decision. These financial statements can serve its purpose if prepared and communicated on time. There are five (5) basic financial statements, namely: Balance Sheet, Income Statements, Statement of Changes in Equity, Statement of Cash Flows and Accounting Policies and Notes to Financial Statements.

Business and Accounting

How Important Accounting in Business?
Although business is meant for profit, ti is of central importance in our economic society today because as we all know, there are so many people who depend their means of livelihood on employment in various business establishments. The direction and future success of its operations depends to a great extent on the ability of the business owners' or management to render decisions in behalf of the business.

Accounting provides business owners and management with information essential to the efficient conduct and evaluation of its activities. It gathers data which are of financial in character, stores, these data in the books of accounts and transforms them into a more meaningful source of information concerning the financial position, performance and cash flows from business operation as well. It is then, that financial statements are communicated to various users which include investors, employees, lenders, suppliers, and other trade creditors, costumers, government and their agencies and public and analyzed and interpreted through the accountants who are the only knowledgeable expert professionals in this field where accounting justifies its importance in the world of business.

What A Successful Day!

Thank you so much! I am very lucky within this day because I got exemption for the examination of the one of my subject during semi-final examination. I admit in my self that I 'm not good enough like other, but I do my best to be deserving on those opportunity. Actually, other has a high expectation about myself but the real truth I just trying to be. It so hard for me to do this things. I feel the pressure in myself 'coz I know that they expect much on me.
To all of us students, do our and don't forget to stay foot in the ground. Live Life!

It's Better to Cheat Than Repeat

In studies, there's a lot of difficulties we encounter. A lot of problem we need to resolve. Personal problem or what problem is it. During the time of we called"wala nang makakapitan" we don't what we are going to do.
The most problem is when the time of examination but you haven't study enough Oh My God! you don't whats the answer of very difficult question. I really experience the situation like this. I really feel that we called "Nose Bleed". I really do cheating with my classmate and friend. I think that Cheat much Better that Repeat, kapoy kaayo balik-balik oi! But not all the time. I did not say that cheating is good but in order to survive it can help, not only for our self but also in our future.